Relish Works devoted a year to observing restaurant culture, meticulously researching, curating, and producing their book, Restaurant of the Future, which discusses how technology and society may impact the future of the food industry. Our team was then tasked with adapting the book’s content into a video format.
Serif was able to bring our 90-page publication to life in a much more meaningful way, with motion and sound. Their video captures all insights with a thoughtful energy we never could have dreamed up ourselves.
The magic of animation invites your imagination to take over. Our team instantly knew that a whimsical style was necessary for communicating such a conceptual idea while leaving room for interpretation. One of the themes highlighted in the book is “intentionality;” it also happened to be one of the values we embraced as we put our creative minds to work on this project.
We believe in being purposeful. We believe in choosing the right person for the job—not just anyone will do. For this reason, we relish the opportunity to collaborate with local artists who specialize in their craft. This project allowed us to partner with illustrator Katie Chandler, who could visually portray the abstract idea, and musician Glenn Davis, who could create a whimsical custom track to the imagination. As a result of these choices and collaborations, we took the project to the next level, making it a true success.
The shared enthusiasm between the client and our team during the project elevated the creative. It was fun to establish a fresh and unique visual language to help visualize the future of dining!
If you have questions about our work or services or want to get started on that big project you’ve been thinking of, we would love the opportunity to work with you so let’s talk!