An updated brand to match a construction company’s top-notch quality of service.

Project Name
Palmetto Brand Refresh
Project Year
Brand Strategy
Identity Kit

While working with Palmetto Construction Services our objective was to update their overall brand to exhibit professionalism and complement their high-quality work. The former brand and website weren’t an accurate representation of Palmetto’s true values—so we stepped it up.

We created an updated brand, website, and digital billboard that highlight the company’s ability to innovate while maturing as an organization. Demonstrating Palmetto’s culture and showcasing customer satisfaction were priorities throughout the process, and resulted in final products that effectively instill the notions of industry-leading safety, stability, and services.

Palmetto Construction. Where a handshake still matters.

More Than Just a Palm Tree

We set out to strike a balance between internal and external audiences. Palmetto felt that clients needed the validation of seeing a professional, consistent, and strong brand to increase trust in a very relationship-driven industry.

They also wanted to display Palmetto as a welcoming and rewarding workplace for potential employees. Their perspective factored into the color selections, the brand typeface, and even the shape of the palm tree in the logo.

“The process of working with Serif was very enjoyable and they are all fun guys to be around. Since the launch of the new website, we received a 10x ROI directly from Serif’s services. I highly recommend working with them.”

Casey Cusack

Principal, Palmetto Construction


Exhibit trust and expertise. In a proposal-driven business, the highest priority was to highlight Palmetto’s commitment to their clients. The visual direction focused on balancing case studies, with a roll-up-the-sleeves, get-to-work tone.

Serif Insights

“Creating a stylized photo filter to maintain consistency across varying photo sources was a fun challenge to help make old-and-new case studies shine.”

Doug Joseph

Founder and CEO

Contact Us

If you have questions about our work or services or want to get started on that big project you’ve been thinking of, we would love the opportunity to work with you so let’s talk!

Wolf’s Ridge

Case Study
Wolf’s Ridge


Case Study