Oakland Green Interiors

Grow something new.

Project Name
Oakland Green Interiors Brand Identity
Project Year
Brand Identity
Type Design
Web Design

We were tasked with creating a visual identity for the new interior greenery department of the distinguished Oakland Nursery company. Driven to catch up with the growing online market for plants for the home, Oakland needed to quickly establish their considerable knowledge and caliber for a new audience. To accomplish this we wove together a clean, contemporary style, with a humanizing, personal warmth.

The result has revitalized this 80-year-old company with an identity that is both distinctive and fitting of their history.


More than just products.

From the website style to the photographic direction, it was important to differentiate Oakland from the many e-commerce brands that treat plants like props. We eschewed overly-stylized, excessively clean aesthetics in favor of a more tangible look, harkening to Oakland’s local roots.



We loved working with Serif Creative. Their team took the time to really understand what our updated brand and design goals were, while also maintaining an authentic voice that is a big part of our company. Thanks to their creative inputs, new website, and refreshed branding, we now present a fresh, exciting image that also pays tribute to our rich history in the green industry. Oakland Green Interiors is grateful that they were are partners with us in this process and we look forward to future collaborations.

Genevieve Mills

Director of Oakland Green Interiors

Organic Search.

With products so unique and appealing as Oakland’s plants, the default e-commerce experience would not suffice. The site needed to feel as vibrant and lively as the greenhouse itself, with each page bursting with creative type and exciting photography.

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If you have questions about our work or services or want to get started on that big project you’ve been thinking of, we would love the opportunity to work with you so let’s talk!

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