We were tasked with creating a visual identity for the new interior greenery department of the distinguished Oakland Nursery company. Driven to catch up with the growing online market for plants for the home, Oakland needed to quickly establish their considerable knowledge and caliber for a new audience. To accomplish this we wove together a clean, contemporary style, with a humanizing, personal warmth.
From the website style to the photographic direction, it was important to differentiate Oakland from the many e-commerce brands that treat plants like props. We eschewed overly-stylized, excessively clean aesthetics in favor of a more tangible look, harkening to Oakland’s local roots.
We loved working with Serif Creative. Their team took the time to really understand what our updated brand and design goals were, while also maintaining an authentic voice that is a big part of our company. Thanks to their creative inputs, new website, and refreshed branding, we now present a fresh, exciting image that also pays tribute to our rich history in the green industry. Oakland Green Interiors is grateful that they were are partners with us in this process and we look forward to future collaborations.
For a shop that relies on a frequently updated catalogue of fresh flora, it was important that we establish a system of photography that Oakland could use going forward that was simple and repeatable without sacrificing the look of their brand.
With products so unique and appealing as Oakland’s plants, the default e-commerce experience would not suffice. The site needed to feel as vibrant and lively as the greenhouse itself, with each page bursting with creative type and exciting photography.
If you have questions about our work or services or want to get started on that big project you’ve been thinking of, we would love the opportunity to work with you so let’s talk!