In an era of ever-evolving and confusing healthcare options, Genesis stands apart. Having built a legacy on trust, community investment, and innovation, Genesis is poised to grow and expand their services to better equip the broader community with needed health services. Genesis saw the opportunity to communicate their values and vision as differentiators from more distant competitors. They asked Serif to help them determine how best to tell their story—their legacy—to employees and patients to catalyze a whole region. We worked with the marketing and leadership teams to understand the details of the message they wanted to share.
Showing the community that quality care is never a compromise, and can be right here in your own backyard.
“Serif has produced several of our broadcast commercials which included extensive creative planning. The results gained efficiencies within the projects resulting in more deliverables for our campaign.”
We created a visual look that bridged three core pillars that highlight Genesis HealthCare’s new strategic plan—Innovation, Patient Care, and Expertise. We used color theory and different camera angles to help create a subtone that captures each theme. Ultimately, we wanted to build trust through positive emotions around Genesis HealthCare System.
Crafting emotive narratives was important to the launch of Genesis’ new community promise. Opening a new chapter on innovative investments, staff, and doctors confirms their commitment was equally important to building the community’s trust throughout the campaign.
“Being able to craft an emotional message, while pushing a bold new visual look, and having Genesis fully trust us throughout the process was a very gratifying experience for our team.”
If you have questions about our work or services or want to get started on that big project you’ve been thinking of, we would love the opportunity to work with you so let’s talk!