Heart Institute Spotlight

A custom video series highlighting flagship practices and physicians that keep this progressive regional hospital at the forefront of medicine.

Project Name
Genesis Heart Institute Spotlight
Project Year
Brand Strategy
Story Development
Creative Development
Video Production
Post Production

Genesis HealthCare has built a legacy on community investment and progressive medicine, such as the Heart & Vascular Institute.

We created a concept that would share the depth and expertise of six outstanding heart specialists in their community, and provide an empathetic approach to overwhelming situations many of their patients face when experiencing heart and vascular issues.

Connecting Expertise and Technology with Care

When your heart health is in jeopardy, medical care can feel overwhelming.

We used the tension of that feeling against the confidence of six distinguished cardiovascular specialists and the revolutionary technologies they use, affirming that at Genesis HealthCare ‘Better Begins Here’.

“Serif really captured the spirit of our campaign and the videos have raised awareness in the community to the outstanding level of care we provide at the Heart & Vascular Institute here at Genesis HealthCare System.”

Kelley Daspit, APR

Director of Marketing and Public Relations
Genesis HealthCare System

More Than a Video Shoot

Good video production requires a great deal of planning, vision, multiple crafts, and technical expertise. We take rough concept sketches to animatics, through to location and set design, and apply digital video editing and effects. We’re privileged to regularly call on an array of the finest production specialists available to ensure we deliver productions that our clients can be proud of.

One of my favorite things about our approach to video is how integrated our production team is with the entire creative effort. Being intimately involved with a project, starting from the pitch process, allows our experience to help inform and shape the project. It’s also a great way to push each other to operate at our best.

David Ball

Studio Manager

Spotlighting Commitment and Compassion

This project allowed Genesis to share its passion and commitment to progressive medical treatment and it’s a dedication to provide that to those who nearby. It also showed the community that relies on them that the dedicated professionals serving them are also empathetic to their patient’s emotional barriers that occur when faced with serious conditions and treatments.

Many great ideas never see the light of day. So when one is supported by everyone involved through the entire process like this project was, it’s incredibly rewarding.

Todd Novak

Executive Creative Director

Contact Us

If you have questions about our work or services or want to get started on that big project you’ve been thinking of, we would love the opportunity to work with you so let’s talk!

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