Disrupting the exterior home improvement industry through drones and creative customer service.

Project Name
Project Year
Product Development
Customer Journey Mapping
Film Production
Web Design

Serif collaborated with Feazel to explore how emerging technologies, like virtual reality and drones, could be applied to the roofing industry. After working through a messaging and strategy summit, we began to not only apply these technologies to Feazel’s service offering, but we also mapped out how they could be packaged into a more hassle-free estimate process.

This close collaboration between business, tech, and creative led to the birth of Robyn, your own virtual roofing guide from Feazel. Building out a visual look and feel for Robyn, while also defining how customers could experience Robyn as their concierge for the estimate process, was a very exciting journey.

It’s never been easier to make the right decisions for your home.

“Serif made efforts not to just understand what we want in terms of deliverables, but fully immerse themselves into the construction industry to gain a better understanding of how they can help both our business and brand.”

Robert Thomas

Marketing Director, Feazel

Space-Based Roof Estimates From the Comfort of Your Couch

Developing a friendly tone, with many design artifacts, helped to elevate Feazel’s commitment to their customers. Layering Robyn product promises into branded collateral helped Feazel connect with the next generation of home owners.

Serif Insights

“Pushing the boundaries of emerging tech, while also getting creative with timelines and customer touch-points, was an exciting way to engage in an often overlooked industry.”

Doug Joseph

Founder and CEO

Contact Us

If you have questions about our work or services or want to get started on that big project you’ve been thinking of, we would love the opportunity to work with you so let’s talk!


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