Easy Stay focuses on B2B property development, turning existing spaces into functional and distinguished locations to rent out. So we set out to build a high-class brand identity, including everything from a website to a welcome package. Our concept was to create a brand that spoke their precision and polish as a company, and to evoke the placid ease-of-mind of the ideal experience.
At the forefront of the Easy Stay offering is the promise of an effortless experience. To communicate that message through our logo design, we were inspired by the natural serenity of water. From this, the mark became a representation of that tranquility and balance, shown through the fusion of two letters into one flowing shape.
No detail is too insignificant when crafting a logo for a brand all about diligence. The word mark is clean and balanced with tasteful flourishes, made custom to fit as the masthead to the brand’s type families. The icon takes its inspiration from the simple shape of a door knob—the universal entry point into a new, exciting experience.
The role of the design is to convey both the founder’s attention to detail and taste. Whether in print or digital, everything was crafted to impart the personalized experience that is foundational to the brand.
If you have questions about our work or services or want to get started on that big project you’ve been thinking of, we would love the opportunity to work with you so let’s talk!