Easy Stay

Making it look easy.

Project Name
Easy Stay Brand Identity
Project Year
2020
Disciplines
Brand Identity
Logo Design
Print Design
Web Design
Photography
Overview

Easy Stay focuses on B2B property development, turning existing spaces into functional and distinguished locations to rent out. So we set out to build a high-class brand identity, including everything from a website to a welcome package. Our concept was to create a brand that spoke their precision and polish as a company, and to evoke the placid ease-of-mind of the ideal experience.

This elevated craft is channeled through the whole of their new identity; designed with meticulous attention to detail on every level.

Go with the flow.

At the forefront of the Easy Stay offering is the promise of an effortless experience. To communicate that message through our logo design, we were inspired by the natural serenity of water. From this, the mark became a representation of that tranquility and balance, shown through the fusion of two letters into one flowing shape.

 

Sweat the small stuff.

No detail is too insignificant when crafting a logo for a brand all about diligence. The word mark is clean and balanced with tasteful flourishes, made custom to fit as the masthead to the brand’s type families. The icon takes its inspiration from the simple shape of a door knob—the universal entry point into a new, exciting experience.

 

 

All about experience.

The role of the design is to convey both the founder’s attention to detail and taste. Whether in print or digital, everything was crafted to impart the personalized experience that is foundational to the brand.

Contact Us

If you have questions about our work or services or want to get started on that big project you’ve been thinking of, we would love the opportunity to work with you so let’s talk!

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