Driven Foundation

A flexible website to help Driven resonate with its diverse audiences and inspire action.

Project Name
Driven Foundation Website
Project Year
2019
Disciplines
Brand Identity
UX
Web Design
Web Development
Video Production
Overview

Driven builds stronger communities through nonprofit outreach, social enterprises, and motivational speaking. To create deeper connections with its community, Driven needed a site that represents its unique impact in each space. Keeping Driven’s diverse audiences at the forefront of our strategy, we built an all new website rooted in simplicity.

By defining the needs of each audience and the impact they have on the community, we built a site that leads users to action with design.

Refining the Brand for Digital

In order to respond to multifaceted and always-evolving needs, Driven becomes a part of each community it serves. To reflect this authenticity, we designed an identity that is clean, bold, and human. Inspired by the way Driven founders Roy Hall and Antonio Smith leverage their football careers as a platform to give back, the tone strikes a balance between aspirational and empathetic, allowing the hope and emotion behind the brand to shine through.

“Serif helps give organizations a voice and a look to be mission competitive. They help give smaller organizations a chance to succeed long term and to fully understand who they really are. No matter what business you’re in, everyone is fighting for the attention of consumers; but at Serif they’re committed to giving you the attention that you need to succeed.”

Roy Hall

Founder and President, Driven Foundation

Building a User-Centric Site

From the start, we found users were struggling to find information, resulting in fragmented online experiences. So we focused on simplicity. The new interface layers in interactive features that offer simple yet immersive experiences, intuitively guiding users through the site to the content they care about and ways to get involved.

Flexible and Scalable Content

Driven is active in the community and constantly collecting new footage and feedback from events. Our site provides a way for Driven to showcase its content in bold ways, keeping the brand elevated through ownable, repeatable design patterns. Built with quick-turn needs in mind, we designed templates in the site’s backend to empower the Driven team to easily spin up new pages without needing a developer.

With the breadth of complexity and variety to the Driven Foundation’s offerings, it was our aim to cut away anything inessential to the design of the site. From the interface to the color palette, clarity was our guiding star. With a lean, elegant platform to build on, Driven can move forward, empowered to reach and serve their many audiences.

 

 

Sean Gorant

Senior Designer

Contact Us

If you have questions about our work or services or want to get started on that big project you’ve been thinking of, we would love the opportunity to work with you so let’s talk!

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