In its yearly evaluation of suppliers, Abbott has signed Serif Creative as a collaborative partner …
Sometimes you just know when someone is a good fit in an organization. This was the case when we met with Cassidy Anderson about potentially working together. Cassidy will be handling design, photography, and other general creative work for Serif. As is customary for anyone that joins the family, below is a Q&A with her that includes some of her favorite photos. Welcome to the family, Cassidy!
Q: Where are you from?
I am from Riverside, California; a city in-between the more well-known Los Angeles and San Diego.
Q: What is your education background?
I am a senior at the Ohio State University and in just a few months will be a graduate with my very own Art degree (wow, I know).
Q: What is your role at Serif?
I am at Serif to take over all operations. I will run this place by the time I’m done here.
Q: What makes you come alive?
I can think of a few moments in my life where I felt more alive than I knew was attainable. They are memories of a variety of things, but I think they all have one thing in common: experiencing something I was inherently and uniquely created for. Some of these moments include a camera or a song or a sunrise or a person; they all have an element of something beyond myself.
Q: Why are you interested in storytelling?
I think the basis of our existence as humans is a compilation of stories. As relational beings, I would say our deepest level of understanding comes from the connecting of stories. If you tell me A, B and C, that’s cool and all, but I’m not really affected until I can relate on some sort of emotional level, which is typically a result of some sort of storytelling. There are certain ways I want to impact this world and I am convinced storytelling is a necessary device to doing that.
Q: What are your 5 favorite movies? Choose wisely.
1. Matilda (the first movie I ever loved-I watched it every single day as a child)
2. Toy Story (also for sentimental reasons)
3. Pride and Prejudice (both versions)
4. Lord of the Rings: The Return of the King
5. The Shawshank Redemption
Q: What are you 5 favorite Instagram accounts?
I’m terrible at Instagram. I keep telling myself I should get more into it for career purposes, but that has yet to be enough motivation to take action.
Q: What’s the best advice ever given to you?
Be faithful and available.
Q: Favorite coffee shop in Columbus?
I’m terrible with favorites, but like to stay true to first loves: Stauf’s in Grandview.
Q: Why did you decide to join Serif?
Serendipity, I guess. Taking this job happened so quickly that my only real thought in moment was, “I would be an idiot if I didn’t do this.” I’ve been fan of Serif for some time now and though I never thought I’d even step foot into their office, I am so grateful to join this team.
Q: What’s the worst job you’ve ever had?
Growing up, when I wasn’t in school I would spend a lot of time at my grandparents’ house. My grandpa would pay me to pick up the little spiky devils that fall off of the sweet gum tree in their backyard. The wage was 1 ¢/little spiky devil and at the time I was convinced it was the best gig ever. Good one, Gramps.
Q: Coffee, water, or tea?
All of it, but coffee is my true love.
Q: What is 1 weird fact that people need to know about you?
I’m an insanely orderly person. When the pillows on the couch are not…well let’s just say I often walk into my house and rearrange the pillows on the couch.
I asked my roommate for her opinion of my answer to this question and her response was, “That’s not fun – what about adding chia seeds to your water so you drink more of it?” Bonus weird fact, you’re welcome.