Showcase: True Parking

Columbus is home to many great tech companies and startups. It is a city that supports and fosters a community who is known for working together and helping each other grow.  Serif was given the opportunity to create a brand for one of these early-stage tech startups. True Parking aims to be an app that connects drivers with available parking spaces. They plan to partner with public institutions and private companies in order to systemize and bring a sense of conformity to something as trivial (yet complicated) as parking your car. Because of this, they needed a portable logo that would work well on the web, a mobile device, and the side of a building. Below is what we created for them. Be sure to keep a look out for this team on the startup circuit!

TPBlogOrange TPGray

TrueParkingCar TrueParkingPhone TrueParkingPhone2 TrueParkingRound

Reilly Sapp Joins Serif Team

“As a designer, it’s a gift to be able to work on a wide variety …
Read More

Steph Snyder Joins Serif Team

“Joining the Serif team has allowed me the opportunity to dive into new industries and …
Read More

Get an Inside View of Serif in “Behind The Creative”

Whenever we have a production, we always try to share the behind the scenes (BTS) …
Read More