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As the Franklin County crisis center expands its digital communication tools, Netcare Access selects Serif Creative to lead the redesign effort.
Asking for help in a crisis situation shouldn’t be difficult or shameful. That’s a belief held by Netcare Access, the mental health and substance abuse crisis center for Franklin County, which has served the community with a compassionate approach to treatment since 1972. Now Netcare Access is partnering with us to overhaul its online platform through storytelling and user experience.
As the connection point for the Alcohol, Drug, and Mental Health system in Franklin County, Netcare Access receives more than 100,000 annual crisis phone calls from people seeking urgent help. At the outset, one goal of the new site is to prioritize easy navigation for users in distress, leveraging design that enables people to quickly and easily contact Netcare. Another goal of our collaboration is to create better opportunities to share the authentic stories of clients and staff, improving the way Netcare communicates its mission and recruits top-tier healthcare professionals.
“Netcare Access is ready to expand our reach and showcase what it is that we do and who we serve through expressive content and imagery,” says Netcare Access director of development and public relations Jessica Lilly. “We also seek to offer improved methods of communication for those in crisis and connect on a more personal level with those that desire to work in the clinical, nursing, or forensic psychology field. We are elated to upgrade our website and partner with Serif Creative on this new venture.”
As we begin design, our teams will collaborate closely to keep our strategy rooted in user demands, audience data, and good design. We’re kicking things off with a strategy workshop, and planning biweekly syncs to ensure constant communication.
“Our team is excited about this partnership and the impact it will have on our Central Ohio community,” says Serif president Andy Stiebler. “Working with Netcare Access is an opportunity for us to apply our design expertise in an effort to support people in crisis. Netcare values our design approach, which creates the kind of alignment we look for in successful collaborations.”
Work is underway and the new site is scheduled to launch later this year.