In its yearly evaluation of suppliers, Abbott has signed Serif Creative as a collaborative partner …
When we first got started in Columbus we landed on Gay Street above a restaurant in the heart of downtown. Being new to the city, it was a good fit and allowed us to really grasp what Columbus was all about. However, after a while we started to get an itch for a new locale; although we loved Gay St., we were looking for something with more grit, something that more closely matched our vibe as an agency.
We had heard the rumblings from the rumor mill regarding change in Franklinton, a recovering neighborhood just across the Scioto from the hustle and bustle of downtown. After exploring the neighborhood we realized we would fit right in as Franklintonites. The previously forgotten district is now in a transitional phase and we wanted to be a part of it; we are in the business of making companies look good and now we want to do that for an entire neighborhood.
After exploring the neighborhood and looking for warehouse space, we stumbled upon 400 W. Rich Street; we knew immediately we had to be in there before we even knew exactly what the warehouse was. We moved into the artisan community at 400 after having a few drinks at its bar, Strongwater, and chatting with a few of the residents. 400 is full of character from a bygone industrial era in this part of Columbus. The building has since been repurposed into the most eclectic real estate in the city. Every day is an experience because the residents of 400 run the gamut of creative types; for instance, the office next to us houses an architectural firm, and just down the hall from us is a fully equipped trapeze and aerobatics practice space. Furthermore, it’s like an art-bomb went off in there; there are paintings and sculptures on just about every surface, horizontal and vertical.
In the end, it was Franklinton’s potential and character that drew us in; love at first sight in business terms. We immediately got connected with the Franklinton Board of Trade to get to know other businesses and leaders in the neighborhood. There is an air of change and rebirth circulating throughout Franklinton, we want in at the ground level to help usher that change in.