We have begun a new chapter at Serif and I’m so excited for the year …
Social enterprises have been popping up left and right in the U.S. and all over the world here lately. There is no doubt that having a social component to your business is a trendy thing to do. More and more business are adopting social missions and causes.
And I think it is great.
I personally have felt the pressure to adopt some sort of social component, but have yet to figure out which is the right fit for Serif. I appreciate social companies and I will never forget the first time I was introduced to Tom’s Shoes 1-to-1 model. I appreciated it so much; I felt compelled to work with more nonprofit and socially good companies. In 2013, we created a hit-list of companies we wanted to partner with. We ended up partnering with two that year.
Adopting a social mission is a way for a business to give back. Have you ever stopped to think that simply by doing business, you’re giving back to society? Businesses are already giving back by doing business. Let’s look at Starbucks. Over the last 10 years, Starbucks has really pushed social causes. Below is a short list of ways they give back.
I think the above list is amazing. I think it is also important for Starbucks to recognize the good they are producing by simply operating a business. Below is a short list of ways they do good by operating a business:
I think it is important for businesses and business owners to recognize that their for-profit company is doing good by simply being in business and not all good things have to come from non-profits or government organizations. If you are a business owner or work at a for-profit company, sit back, and think about how your company is doing good. What are some things that come to mind? I would love to hear about them.