In its yearly evaluation of suppliers, Abbott has signed Serif Creative as a collaborative partner …
Earlier this year, Danielle Evans reached out to Serif to see if we could help produce a story film for her. Over a couple meetings and several cups of coffee at Fox in The Snow, we filled out the Serif Brand Workbook together and identified what the theme of the film should be.
Danielle wanted to communicate that she was the inventor and authority of Food Typography and communicate that in a non-conceited, non-forced manner. At the same, she also wanted to capture the magic and fun of her process and origin.
Working with Danielle was a wonderful experience. To put it plainly, Danielle is just a fantastic human all around. She’s hilarious, her personality is infectious, and her work is world class.
“Serif was flexible and did everything in their power to tell the best story for my budget. They were relaxed yet professional, thorough, and insightful, capturing the essence of my brand’s story without being cheesy or rigid. I hope to work with them again!” Danielle Evans, Founder