News Posts

Branded Content Campaigns are Dead for Consumer Brands

One-off projects and branded content campaigns are dead for consumer brands. MAD MEN We now …
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Death to the RFP

I propose that RFPs (Request for Proposals) be put to death and be replaced with …
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Conflict + Creativity

The year is 2005. I’m recently graduated from high school, recently heart-broken from a relationship, …
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Showcase: Bottoms Up Coffee Co-Op

Last Summer, I was introduced to Bottoms Up Coffee Co-Op through Columbus Underground. They announced …
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Showcase: Graham and Graham LPA

Earlier this year, Serif was referred to Graham and Graham by a friend of ours …
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Doing Good vs Giving Back

Social enterprises have been popping up left and right in the U.S. and all over …
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Is Advertising Making the World A Better Place?

What if I asked you, “Is advertising making the world a better place?” I would …
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The Creative’s Guide To a Morning Routine

Routine. Structure. Systems. Deadlines. 9-5. Those are words creatives hear that conjure up feelings of …
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To specialize as an advertising agency, or not?

Specialization. Niche. Micro economy, expert, thought-leader, authority, guru, wizard. As marketers, these are all terms …
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The Tools of Serif

Every artist has their tools. The painter has their brush, the carpenter has their chisel, …
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