We have begun a new chapter at Serif and I’m so excited for the year …
When two sisters from Venezuela decided that coffee could be used to fight a social cause, Bottom’s Up Coffee Co-op was born. Victoria and Virginia, passionate about fighting infant mortality in Columbus, opened their shop in Franklinton, a neighborhood with one of the highest infant mortality rates in the city. We knew that their fight for improved community health needed a strong and unified visual identity, so we built their brand from the bottom up, with high-impact photography and video to match.
Bottom’s Up is dually named for the area of Franklinton the shop is located – a flood plain nicknamed “the bottom’s”, and for the community health improvements they hope to make through coffee. This inspired our designs, including an upside-down mug, and a blue wave motif that represents the damaging floods that used to ravage the area.
We love to work with companies that are doing something meaningful, and Bottom’s Up was a perfect fit.