Bottoms Up Coffee Co-op

A total brand build for a Franklinton shop serving coffee with a cause.

Overview:

When two sisters from Venezuela decided that coffee could be used to fight a social cause, Bottom’s Up Coffee Co-op was born. Victoria and Virginia, passionate about fighting infant mortality in Columbus, opened their shop in Franklinton, a neighborhood with one of the highest infant mortality rates in the city. We knew that their fight for improved community health needed a strong and unified visual identity, so we built their brand from the bottom up, with high-impact photography and video to match.

Bottom’s Up is dually named for the area of Franklinton the shop is located – a flood plain nicknamed “the bottom’s”, and for the community health improvements they hope to make through coffee. This inspired our designs, including an upside-down mug, and a blue wave motif that represents the damaging floods that used to ravage the area.

We love to work with companies that are doing something meaningful, and Bottom’s Up was a perfect fit.

Campaign Scope:

  • Branding
  • Photography
  • Website
  • Story Studio
  • Film

Drunk Pitch Partners with Serif Creative to Launch TV Series Pilot in Columbus

Drunk Pitch, which started a year ago as an event where people pitch outrageous business …
Read More

Serif and Emblem Athletic Donate PPE to Healthcare Workers

With a critical shortage of PPE for frontline healthcare staff, we teamed up with our …
Read More

Serif and Netcare Access Partner to Design All New Website

As the Franklin County crisis center expands its digital communication tools, Netcare Access selects Serif …
Read More