Bottoms Up Coffee Co-op

A total brand build for a Franklinton shop serving coffee with a cause.

Overview:

When two sisters from Venezuela decided that coffee could be used to fight a social cause, Bottom’s Up Coffee Co-op was born. Victoria and Virginia, passionate about fighting infant mortality in Columbus, opened their shop in Franklinton, a neighborhood with one of the highest infant mortality rates in the city. We knew that their fight for improved community health needed a strong and unified visual identity, so we built their brand from the bottom up, with high-impact photography and video to match.

Bottom’s Up is dually named for the area of Franklinton the shop is located – a flood plain nicknamed “the bottom’s”, and for the community health improvements they hope to make through coffee. This inspired our designs, including an upside-down mug, and a blue wave motif that represents the damaging floods that used to ravage the area.

We love to work with companies that are doing something meaningful, and Bottom’s Up was a perfect fit.

Campaign Scope:

  • Branding
  • Photography
  • Website
  • Story Studio
  • Film
NCD Distilling Equipment

Serif Creative kicks off new expansion with long-time partner NCD

Serif Creative is in the process of helping Noble Cut Distillery (NCD) achieve Creative Greatness. …
Read More

Headshot of Liam Bruce

Liam Bruce 2021 Capital Graduate Joins Serif Team

“I love storytelling because it’s an act of creation and I believe humans are fundamentally …
Read More

Puppet characters Eggmund and Jesse

Brooklyn Based Fin-Tech Startup HappyNest Selects Serif Creative as AOR

After months of our collaboration starting to bear fruit with Brooklyn-based startup HappyNest, we here …
Read More