Abbott Renews Serif’s Supplier MSA in 2020

In its yearly evaluation of suppliers, Abbott has signed Serif Creative as a collaborative partner for the third consecutive year. The win speaks to Serif’s success in past work and continued business alignment with Abbott, which holds vendors to its high legal and ethical standards in providing quality health care products to customers. 

A renewed master service agreement (MSA) and admittance into Abbott’s supplier network enable Serif to lead creative, strategy, and video production for the ambitious Columbus-based medical devices and healthcare company.

In the past three years, we’ve helped communicate Abbott’s shared values to consumers in bold and engaging work, helping brands like Myoplex, Juven, Curate, and ZonePerfect resonate with their diverse audiences. We’re thrilled for the opportunity to collaborate with Abbott on future work, building on the brand’s strong foundation of driving innovation in the industry.

“As two forward-looking companies that are passionate about celebrating human stories behind the innovation, we couldn’t be more excited about this partnership,” said Serif founder Doug Joseph. 

Head to our site to check out the latest work Serif has produced for Abbott, such as the Super Shred campaign. 

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