We’re inspired by those who are mastering their craft.
At Serif, we have a great appreciation for the commitment required to turn creative vision into tangible works. Our goal is to put the spotlight on those who are committed to doing so.
The Films
The Craft of Poetry
Artist
Larry Robertson, Poet
Description
For Larry Robertson, poetry can be found everywhere. But translating it onto a page takes talent and effort. This film explores the relationship between reflection and intensity in Larry’s work.
Credits
Director: D.C. Joseph
Cinematographer: Josh Emerick
Editor: Josh Emerick
Music: Alexander Dreamer
Score: Remain Spirit
Cast: Larry Robertson
The Craft of Curation
Artist
Benjamin Holtrop, Curator
Description
Creativity, design, and art—these things make connections and evoke emotions. Curation is the process of tying each of these things together giving an environment a character of its own. Discover what curator, Benjamin Holtrop, does with his blank canvas—the apartment upstairs.
Credits
Director: Richard Smith
Producer: D.C. Joseph
Cinematographer: Richard Smith
Editor: Adam Brigham
Cast: Benjamin Holtrop
The Craft of Placemaking
Premiere on April 2
Join us to watch the premiere: Register here.
Artist
Andrew Heathfield, Architect
Description
What turns a box of wood, glass, and metal into a home so impactful that it becomes a monument of rest and reflection for generations to come? Discover how architect Andrew Heathfield brings a building to life.
Credits
Director: D.C. Joseph
Cinematographer: Josh Emerick
Creative/Producer: Andrew Stiebler
Editor: David Ball
Script: Claire Pytlik
Music: Hammock
Cast: Andrew Heathfield
Nominate someone
At Serif, we are born to create. It’s in our DNA. And it’s why we continue to curate The Craft Collection. Have a craft or know someone who has mastered theirs? We want to hear about it.
