SOW Strong Partners with Serif Creative to tell the Story of their Mom on a Mission Bar

SOW Strong and Serif Creative Join Forces to Amplify "Mom on Mission"

In an exciting development for Moms and conscious consumers alike, SOW Strong has partnered with Serif Creative to revamp their content presence of "Mom on Mission," the beloved oatbar snack crafted for moms. Under the leadership of Justin Kershaw, CEO of SOW Strong, and Doug Joseph, CEO of Serif Creative, this collaboration is set to elevate the snack’s reach and impact.

"Mom on Mission is not just a snack; it’s a celebration of motherhood and the strength it embodies," says Justin Kershaw. "Our partnership with Serif Creative will help us tell our story in a way that resonates deeply with our audience."

Serif Creative is tasked with a comprehensive revamp of the e-commerce content library for "Mom on Mission." The studio is also producing a story film that explores the company's origins, manufacturing processes, and the core values that make it special. This narrative is designed to honor and elevate mothers, acknowledging their pivotal role in shaping society.

"Doug Joseph, CEO of Serif Creative, expresses enthusiasm about the project. "It’s an honor to work with SOW Strong and to help tell the story of 'Mom on Mission.' We believe in the power of storytelling to connect and inspire, and this project is a perfect example of that belief in action."

The story film and refreshed digital content are expected to roll out over the next few months, aiming to not only boost the brand’s visibility but also to inspire a community of moms and supporters who share the vision of a healthier, empowered world. Additionally SOW Strong will be using the new content to acquire and land new retail accounts.

Stay tuned for an authentic portrayal of Justin’s journey, family values, and the celebration of motherhood through the lens of Serif Creative and SOW Strong.