Why the Midwest Might Be the Better Option for a Commercial Video Shoot
When it comes to planning a commercial video shoot, location is critical. While coastal cities like Los Angeles and New York City seem like obvious choices, an underrated region of the United States is quickly becoming a go-to spot for production companies: the Midwest. Here, we'll explore why the heartland may be the better option for your next video shoot, from its growing popularity to its cost-effectiveness.
The Growing Popularity of the Midwest for Commercial Video Shoots
A few decades ago, setting up a primary production outside the coasts would have been unheard of. But with the rise of new technologies and a more comprehensive array of platforms to stream content, more and more production companies are looking beyond the usual suspects to find unique and engaging locations to capture footage.
The Rise in Midwest-based Production Companies
As the region's popularity grows, so does the number of local production companies looking to capitalize on the boom. With these companies come experienced and affordable talent and crew familiar with the unique challenges and opportunities of Midwest-based videography.
One such company is based in Chicago, the third-largest city in the United States. The town has a bustling film industry, with numerous production companies and talented professionals calling it home. Chicago's diverse neighborhoods and iconic architecture make it a popular choice for commercial shoots, and its central location means it's easily accessible from other Midwest cities.
Another Midwest-based production company is in Minneapolis, known for its thriving arts scene and picturesque natural surroundings. The city's many lakes and parks provide a stunning backdrop for outdoor shoots, while the modern architecture of downtown Minneapolis offers a sleek urban setting.
Success Stories of Midwest Commercial Shoots
The proof is in the pudding, as they say. And when it comes to the Midwest's potential for commercial video shoots, there are plenty of success stories to point to.
One such success story is the iconic car commercial shot on scenic Midwestern roads. The ad featured a sleek sports car winding through the rolling hills of southern Indiana, showcasing the region's natural beauty and providing a stunning backdrop for the vehicle.
Another viral ad campaign was set in a gritty urban landscape, featuring a young couple exploring the streets of Detroit. The ad highlighted the city's vibrant culture and resilient spirit, and the Midwest's affordability allowed for a more extended shoot and creative freedom.
But it's not just the big cities that offer unique opportunities for commercial shoots. Small towns throughout the Midwest offer a glimpse into a more straightforward way of life, with charming main streets and friendly locals. These towns can provide a quaint backdrop for commercials featuring local businesses or products.
Overall, the Midwest's growing popularity for commercial video shoots is a testament to its diverse range of backdrops and the talented professionals who call it home. As more and more companies look beyond the coasts for their production needs, the Midwest will continue to shine as a destination for stunning and engaging footage.
Cost-Effective Production in the Midwest
One of the biggest draws of shooting in the Midwest is its cost-effectiveness. Everything from location fees to talent and crew rates tends to be more reasonable outside coastal cities.
But cost-effectiveness isn't the only reason to consider the Midwest for your next production. The region also offers diverse landscapes and backdrops, from rolling hills and farmland to bustling cities and quaint small towns. This versatility means you can find the perfect location for your shoot without breaking the bank.
Lower Location and Permit Fees
Regarding permits, location fees, and other logistical costs, the Midwest is less expensive than the coasts and more flexible and accommodating. Many cities and towns in the region are eager to welcome production companies, offering them special incentives and assistance in finding the perfect locations for their shoots.
For example, Cleveland, Ohio, offers a generous tax credit for film and television productions that spend at least $300,000 in the area. And the state of Michigan has a robust film incentive program that provides cash rebates for eligible productions.
Affordable Talent and Crew Options
You might be thinking that the Midwest's talent and crew can't be as experienced as those in LA or NYC. But you'd be surprised! Plenty of talented videographers and production professionals call the Midwest home, and their rates are often more affordable than their coastal counterparts.
Plus, working with Midwest-based talent and crew can offer unique advantages. For example, they may better understand the local culture and customs, which can be invaluable when filming on location. And they may be more willing to go the extra mile to ensure your production succeeds.
Comparing Production Costs Between Regions
Don't just take our word for it, though. When it comes to production costs, the numbers speak for themselves. In fact, according to a recent report from The Wrap, the Midwest is often up to 30% cheaper than the coasts for commercial productions.
Of course, every production is unique, and costs can vary depending on various factors. But the Midwest is worth considering if you're looking to maximize your budget without sacrificing quality.
Unique and Diverse Locations
But it's not just about the cost savings. The Midwest also offers a wide range of unique and versatile shooting locations that can't be found anywhere else.
The Natural Beauty of the Midwest
From the Ozarks' rolling hills to the Great Lakes' sparkling shores, the Midwest is home to some truly stunning natural landscapes. For outdoor shoots and scenic vistas, it's hard to beat what the region offers.
Take, for example, the breathtaking beauty of the Badlands National Park in South Dakota. The rugged terrain and unique rock formations create a dramatic and unforgettable backdrop. Or, head to the Upper Peninsula of Michigan for a shoot on the shores of Lake Superior. The crystal-clear water and towering cliffs will create a stunning and serene setting.
Urban Settings with Character
But it's not just all cornfields and countryside. The Midwest also features several bustling cities with plenty of character and charm. Whether it's the eclectic neighborhoods of Chicago, the industrial grit of Detroit, or the hipster havens of Minneapolis and St. Louis, you will find a unique urban backdrop for your shoot.
For a taste of old-world charm, head to Milwaukee's Historic Third Ward. This picturesque neighborhood is home to some of the city's oldest buildings and a thriving arts and culture scene. Or, for a more modern vibe, check out the trendy Short North Arts District in Columbus, Ohio. Its colorful murals and hip restaurants make it the perfect place to capture a young and vibrant energy.
The Versatility of Midwest Locations
Finally, what sets the Midwest apart is its versatility. Whether looking for rugged wilderness, historic architecture, or modern cityscapes, you'll find it all in this diverse and dynamic region.
If you're looking for a historic setting, head to the charming town of Galena, Illinois. This quaint river town has beautifully preserved 19th-century buildings, including the stunning Belvedere Mansion. Or, for a more modern feel, head to the bustling metropolis of Kansas City, Missouri. Its sleek skyscrapers and contemporary architecture make it the perfect place to capture a cutting-edge vibe.
Whatever your vision, the Midwest has the perfect location to bring it to life. So why not explore all the region offers and make your next shoot genuinely unforgettable?
The Midwest's Supportive Production Community
One of the often-overlooked benefits of shooting in the Midwest is the supportive and welcoming production community in many cities and towns throughout the region. But what makes this community so unique?
Many Midwest cities and towns have established film commissions and other organizations dedicated to supporting the film industry. These groups offer assistance in finding locations, navigating permits, and connecting with other industry professionals in the area. This can be a massive help to production companies, especially those who may be unfamiliar with the site or its regulations.
But it's not just about paperwork and logistics. The Midwest's production community also offers plenty of opportunities for networking and building relationships with others in the field. From film festivals to industry meet-ups and events, there are plenty of chances to connect and collaborate with others in the production industry. These events can be a great way to discover new talent, find potential collaborators, and even blow off steam after a long day on set.
And let's not forget about the wealth of experienced professionals and valuable resources available in the Midwest. From local lighting and grip companies to seasoned videographers and directors, the region has much to offer the production industry. But it's not just about the equipment and expertise - the Midwest's professionals are known for their hard work, dedication, and friendly attitudes. When you work with a Midwest crew, you're not just getting the job done; you're making new friends and building lasting relationships.
So if you're considering shooting in the Midwest, don't overlook the region's supportive and vibrant production community. From film commissions to industry events and experienced professionals, the Midwest has everything you need to make your production successful.
In Conclusion
All in all, the Midwest is a region that should be on every production company's radar. From its growing popularity to its cost-effectiveness and unique locations, there are plenty of reasons why the Midwest might be the better option for your next commercial video shoot. So why not give it a try and see for yourself?