Wolf's Ridge Brewing opened in 2013 and quickly is becoming a staple of the downtown beer and food scene. We wholehearedly believe in the product they are brewing and believe that they deserve to be a household name in craft brewery industry. They also deserved a brand to accompany their high quality, great tasting products. What made this project fun was that it included a lot of research about the history of Columbus due to the fact that the brewery's name came from a nickname that was formerly used for the region their brewery is located.
Out of this research we developed a folk tale that told the story of the area known as Wolf's Ridge and how it was integral in the founding of what we now know as downtown Columbus. This folktale drove the brand development process for assets such as their logo, print design, packaging design, and photography. For the logo, we kept the classic diamond shape of their original logo while upgrading it to match their beautiful space.
We are excited to continue working with Wolf's Ridge Brewing and help them grow into leader in the highly competitive craft brewery scene.
"Serif has been instrumental in taking our brand to the next level. When we were searching for our voice and brand ideals they were able to come up with a unique and marketable story for Wolf's Ridge Brewing. On top of great creativity and high quality deliverables, their ability to stick to a project timeline is a breath of fresh air.”
Bob Szuter, Owner