Some people in life are just easy to root for. Trent Fanin at Rōst Coffee is one of those people. After being connected with Trent earlier this year, we realized the enormous potential surrounding him and his product. We ended up partnering with him to produce a film about his coffee roasting business. During the filming process, we learned so much about the drink that keeps Serif moving. There is an unbelievable amount of detail that goes into roasting a coffee bean and Trent’s passion really shines through when you get to see him work.