In late 2014, Serif was contacted by Graham and Graham Law Firm. The Zanesville based firm was ready to move on from their old, tired brand that made them feel unapproachable. They commisioned Serif to overhaul all of the marketing materials that were client facing. Serif ended up designing a new logo, overhauling their web presence, redoing their print marketing materials, and creating a video series that included a story film, educational videos, and broadcast commercials.
Graham and Gaham is a different kind of law firm. Because of that, they needed a different kind of marketing. While sitting down with the firm and listening to them educate us about their history and process, we heard someeone claim that Sun Tzu's "Art of War" was required reading for all of the lawyers who worked their. As we went back to the office and began researching more about the law industry, this fact really stuck with us. We eventually came to realize that these lawyers truly treat their practice like an art form...The Art of Law. We used this campaign messenging to steer away from the traditionally loud and in your face style of marketing found within the law industry. We created marketing material that echoed the sentiment shared by the lawyers that they are there to master the craft of providing law services to the people of Southeastern Ohio.
The website, including the story film and educational videos, can be found at www.grahamlpa.com.
Print marketing materials
“It was our law firm’s pleasure to work with Serif to bring our ideas to life. The team members at Serif are first class. Although, Serif’s work speaks for itself, we have received many compliments from our clients and our contemporaries in the legal field regarding their work. We wanted to break the mold in legal advertising and with Serif’s help, we did!”
Travis Jones, Attorney/Partner