"A Truth Agency?" We're glad you asked.

On a cold December morning over breakfast and few cups of hot coffee at Wild Flower Cafe in Columbus, our founder learned a 5 step formula on how relationships work from his mentor. He learned it from his mentor, who learned it from his mentor, who is now passed away. Nobody knows where this relationship formula originated. Since then, Serif has been studying and applying this formula to businesses to help them get to the 5th step with their customers.

Scroll down to learn more about those 5 steps.