Columbus is home to many great tech companies and startups. It is a city that supports and fosters a community who is known for working together and helping each other grow. Serif was given the opportunity to create a brand for one of these early-stage tech startups. True Parking aims to be an app that connects drivers with available parking spaces. They plan to partner with public institutions and private companies in order to systemize and bring a sense of conformity to something as trivial (yet complicated) as parking your car. Because of this, they needed a portable logo that would work well on the web, a mobile device, and the side of a building. Below is what we created for them. Be sure to keep a look out for this team on the startup circuit!